2006 Porsche 911 Carrera S 6-speed Htd Seats Nav 27k Mi Texas Direct Auto on 2040-cars
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Another cool projection vid, this time with a Porsche 911
Fri, 28 Dec 2012Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.
Porsche 911 GT2 caught testing, is super bad
Thu, 27 Jun 2013Look what spy photographers have spotted sprinting around the Nürburgring. Our shooters nabbed a few photos of the all-new Porsche 911 GT2 in its native habitat without any of the bulky camouflage or cladding we're used to seeing. The result is our first truly clear view at the upcoming successor to the GT2 throne. From the looks of it, the new model will boast wider fender arches front and rear, and hefty air intakes set into the machine's hips should help feed a beastly 3.8-liter flat six-cylinder engine. Early guesses put the engine output somewhere around 560 horsepower.
Mated to a seven-speed dual-clutch transmission, the engine should propel this rear-engined heathen to 62 miles per hour in under three seconds. Top speed? Try somewhere around 200 mph. If that's true, the next-generation 911 GT2 will be the fastest 911 in Porsche history.
Porsche has doubled US sales to women [w/videos]
Wed, 21 Aug 2013Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.