2005 Porsche 911 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

LaFerrari, McLaren P1, Porsche 918 and Agera R take to Assen

It's the show-down (sort of) we've all been waiting for. The battle of the hybrid hypercars from the performance powerhouses of Europe: Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder. No one publication has managed to get their hands on all three just yet, but this video has - and with a Koenigsegg Agera R thrown in for good measure.
The video was shot by our (unrelated) Dutch compatriots at Autoblog.nl at the TT Circuit Assen in the Netherlands. The track has played host to Champ Cars and all manner of racing bikes, but this could be the ultimate grid of actual production machinery that's ever lined up behind its start/finish line. Shame the weather was rainy and this unsurpassed array of supercars weren't really racing - more showing off for the crowds. But what a show it was. Scope out the footage in the video below.

Meet the main man behind the 2014 Porsche 911 GT3

We have yet to catch our breath from our first drive of the 2014 Porsche 911 GT3, but if you're still not sold on the fact that this track-ready 911 is only offered with a PDK transmission, then you should take it up with Andreas Preuninger. Preuninger is the guy who led the team responsible for the latest GT3. Porsche has released a video giving a little backstory of what went into the development of the car, which had as its goal the creation of a pure, rewarding 911 driving experience.
The video captures the sights and sounds of the GT3 perfectly. Perhaps the best part is listening to Preuninger describe one of the defining moments that resulted in replacing the GT3's manual gearbox with the PDK. We don't want to ruin the video for you, so scroll down to check it out for yourself.