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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Porsche 911 Cabriolet refresh may hide new engine

If we learned nothing else from our recent frolic through Porsche's secret museum, it's that the automaker goes to incredible lengths to disguise future products during initial testing. Just as a number of cars in that Stuttgart bunker hid the true identity of developmental mules (like the Audi-V8-powered 911), such could very well be the case with these spy shots showing what, on the surface, appears to be simply a facelifted 991 911 Cabriolet.
Similar to what we saw last month on a 911 coupe, this Cabriolet has obvious styling modifications made to the front and rear fascias suggesting that the 911's still-fresh appearance is already set to get a few tweaks. The big news here is at the rear of the car. The additional vents on the lower edge of the fascia and the mocked-up vent above the engine leads our spy photographer to believe that a new engine could be tucked under the body work - likely a smaller-displacement, turbocharged flat-six focusing more on improving fuel efficiency and reducing exhaust emissions rather than performance.
We last heard rumblings of such a detuned 911 back in August, but could this be our first look at said new model? Have a look for yourself, and let us know what you think - either about this mule specifically or the idea of a "green" 911, in Comments below.