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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Porsche's baby Panamera delayed until 2019 or later

If you're enticed by the idea of a Porsche sedan but find the Panamera to be too big, your hopes may have been raised by the development of the so-called Pajun. But don't get those hopes up too much, because the latest word coming in from the Old World has it that the Panamera Junior has been delayed.
The Pajun was (and theoretically still is, despite tardiness) a project to apply to the Panamera the same winning formula that Porsche used to transmute the Cayenne into the smaller Macan. Its size would be closer to the BMW 5 Series and Mercedes E-Class than the larger Panamera, and employ an array of six-cylinder engines.
The smaller five-door was set to be the cornerstone of Porsche Product Strategy 2018, a plan that included several new models to be launched within the next four years. However, reports now indicate that the Volkswagen Group is counting on Porsche to help bolster its profits and is not keen on investing in new products at this time, pushing the Pajun and other projects back until 2019 at the earliest. Although much of the strategy remains undisclosed, it is believed to include (or have included) a sub-Boxster sports car and a supercar to slot in between the 911 and the 918 Spyder. There was also talk of a shooting brake version of the Panamera based on the Sport Turismo concept pictured above. What will become of those projects, however, remains to be seen.