1979 Porsche 911 Sc on 2040-cars

Auto blog

Malaise Era All-Stars

A few weeks ago, we bid a fond happy 40th anniversary to the automotive dark ages of 1973-84 that have come to be known as "The Malaise Era" - the performance ice-age when 160 horsepower was a lot and a 0-60 time of under 10 seconds was remarkable. Like music in the 1980s, everything in automobiledom didn't suck, however. There were a few bright spots. Here are five of our favorites:
1976-79 Porsche 930, aka 911 Turbo Carrera (above)
Photo Credit: Dorotheum

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche tuners 9ff, SpeedArt going bankrupt

Times are tough in Europe right now, and that unfortunately has reaped disastrous consequences for some of its smallest niche automakers. Gumpert, Wiesmann, Artega and Lola have all filed for bankruptcy this year, and it appears that tuners are not immune to the tough times, either.
Word coming in from across the pond suggests that 9ff and SpeedArt - two of the biggest names in Porsche tuning - have filed for bankruptcy as well. 9ff is best known for the GT9, a radical hypercar barely based on the 911, while SpeedArt was once of the foremost tuners of Porsches.
Fortunately there are still plenty of tuners ready to take a wrench to your Elfen, but the reported demise of these two makes the market a little bit smaller and - for Porsche enthusiasts - maybe the world a little bit lonelier, too.