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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

You will spend hours playing with this Lego Porsche 911 GT3 RS

Owning an actual Porsche 911 GT3 RS is out of the price range for many enthusiasts, but a new Lego kit lets you park a massive example of Porsche's road-going racecar on your desk. At $299.99, it's not cheap, but this looks to be among the coolest Lego models ever. The Lego 911 GT3 RS comes in a giant box and includes a huge instruction manual. In addition to showing you how to build the car, it also has details about the real one. You definitely need ample free time to finish this kit, though. The 2,704 pieces let you build a working replica of the PDK gearbox, including reverse, and the finished model measures about 22 inches long and nearly 10 inches wide. According to Lego, the kit goes on sale online on June 1. To whet your appetite, check out the video above showing off the Porsche and its packaging. The clip below puts the model sports car next to the real thing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 42056 Porsche 911 GT3 RS Ages 16+. 2,704 pieces. US $299.99 - CA $349.99 - DE 299.99ˆ - UK GBP249.99 - DK 2599.00 DKK *Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing. Discover the iconic Porsche 911 GT3 RS! Experience the iconic Porsche 911 GT3 RS with this authentic LEGO® Technic replica. Inside the box you'll discover a special collector's book chronicling the history of LEGO Technic and Porsche GT cars, together with 4 original-design rims bearing the RS emblem. The sets of elements are boxed, and the building sequence gives an insight into the real-life vehicle's assembly process. The model features detailed, orange bodywork, red suspension springs, detailed headlights, taillights, brake calipers and rims with low-profile tires. The accessible cockpit features a detailed dashboard, working gearbox, steering wheel with gearshift paddles, racing seats and a glove compartment containing a unique serial number. Functions include opening doors and hood with storage compartment and suitcase, and an opening rear lid that houses a detailed flat 6 engine with moving pistons.

Here's the stunning Porsche Vision GT car we can't have

By now you've seen plenty of the Vision Gran Turismo cars featured in Gran Turismo 6. These are radical designs from real car designers at major automakers – some exist purely digitally for gameplay, while others have been rendered as show cars as well. Participating companies range from Hyundai to Aston Martin, but one notable exception is Porsche. All of Porsche's cars have been absent from Gran Turismo ever since the first game due to licensing issues, some of which have also plagued other game developers. However, a small, independent team of designers decided that wouldn't stop them from coming up with their own concept of a Porsche concept for the game. The team consisted of six people from around the globe – five automotive designers and one expert photo retoucher. They say their inspiration was the 1969 Porsche 908 LH race car, and this 908-04 certainly shares the classic racer's lengthy tail. The design also borrows from some current Porsche designs, including the 918 Spyder, the 919 Hybrid racecar, and the Mission E electric concept that has been greenlit for production. Creating a raw, visceral, simple machine seems to be the goal of their design, as they say it is "a purely manual car" and that they want it to "give you goose bumps just by imagining yourself driving it." It's not meant to be a fantastical concept either, as the designers state they aimed to make it so someone could realistically fit inside and drive. Which is more than can be said for the laser-propelled Chevrolet Chaparral 2X Vision Gran Turismo. We'll only be able to imagine ourselves driving it, though, as this is not an official concept from Porsche. And even if it was, it's highly unlikely Polyphony Digital would go through the necessary hoops to get Porsche in the game. Instead, we can just drool. To see more of this stylish hypothetical Porsche and read more of the backstory, check out the designers' website at www.porschevisiongt.com. Related Video: Featured Gallery Porsche 908-04 Concept View 11 Photos Image Credit: PorscheVisionGT.com Auto News Porsche Gran Turismo polyphony digital vision gran turismo race car