on 2040-cars

Auto blog

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Amelia Island 2013: Porsche 911 swarms the field marking 50 years of rear-engine goodness

Perhaps one of the most iconic sports cars in the world, it was no surprise that the Porsche 911 showed up in numbers to the 2013 Amelia Island Concours d'Elegance. Although the original 911 launched 50 years ago, the original and current models are instantly recognizable as 911s, and since the 911 has a storied racing background, there were probably just as many racing versions of the coupe as there were street-legal versions.
As the show's 2013 honoree, one of the prime racing examples was a 1970 Porsche 911 S raced by Sam Posey. There were so many cars in attendance, we didn't know where to look, but a 1985 911 Speedster concept and a Porsche-owned, rally-ready 911 Type 953 were definitely among the more impressive standouts. As an added bonus, Jacksonville-based Brumos Porsche had many of its classic racecars on display including a beautiful 959.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?