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'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

Nissan to give Qashqai the Nismo treatment

Nismo is on a bit of a rampage lately. Once consigned to the fringes, Nissan has taken its performance sub-brand into the mainstream and let it loose on a whole mess of its products. The Juke Nismo was followed by a 370Z Nismo, and in Los Angeles, we saw the GT-R Nismo, Sentra Nismo concept and Juke Nismo RS.
So what's next from Nismo? According to the latest intel from across the pond, Nissan is working on a tuned version of its new Qashqai. Car magazine is reporting that the larger crossover will get the same 1.6-liter turbo four as the Juke Nismo, but with the RS model's 212-horsepower out and not the "base" model's 197. Expect all the other bells and whistles applied to transform a Nissan model into a Nismo one to apply as well.
If the Qashqai name doesn't ring any proverbial bells for you, that's alright, because it's only sold overseas, where it's one of Nissan's most popular models. The crossover (which looks like the new Rogue but is a substantially different model) was recently completely replaced, with engine options ranging up to 150 horsepower - so the jump to over 200 should make for quite a different beast altogether. Whether a parallel or subsequent program to give the Rogue a similar treatment is another matter, but given the pace at which Nismo seems to be running, that may only be a matter of time.

Nissan bringing GT-R LM Nismo to Le Mans in 2015 [w/videos]

The Nissan Zeod RC hybrid racecar is certainly cool with its pointy looks, we're excited to see it run, but it isn't built to win races so much as push boundaries. But we might not have too to wait long for one of the Japanese brand's vehicles to claim an overall victory at the 24 Hours of Le Mans, as well. The company is announcing the GT-R LM Nismo racecar with a two-car, full factory effort in the top LMP1 class of the 2015 FIA World Endurance Championship, including Le Mans.
Details about the new racer are almost nonexistent at the moment. The only glimpses that we have are its silhouette under a sheet (above) and the briefest peek at its quad circular taillights in one of the teaser videos. However, the team is making some big promises about the car. "We want to win in a very different way to that of our rivals. We won't be turning up in a vehicle, which is a basically another hybrid that looks like another Porsche, Audi or Toyota - they all look the same to me," said Nissan's Chief Planning Officer and Executive Vice President Andy Palmer in the official announcement. Mechanically, Nissan is revealing even less about the GT-R LM Nismo for now. We are just going to have to wait and find out.
The brand will be aiming for a win in the 24-hour race, but it won't come easy. Nissan will absolutely face stiff competition from the combined forces of Audi, Porsche and Toyota in the top LMP1 class. Scroll down to watch two teaser videos for the newest member of the GT-R family and read the full announcement.