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2015 Nissan Pulsar and Pulsar Nismo Concept show Jekyll and Hyde for the hatch

Nissan is showing two very different sides of its new Pulsar five-door hatchback (on the right) at the 2014 Paris Motor Show. On one hand you get to see the standard version hoping to take the fight to popular European models like the Volkswagen Golf and Ford Focus, but also on the stage is our first glimpse at the Pulsar Nismo Concept (above) that demonstrates the vehicle's more devilish side.
The standard Pulsar is hoping to make a dent in the Euro C-segment ranks. It rides on the same platform as the Nissan Qashqai crossover and is actually about 2.4-inches longer than the Golf. Power comes from a trio of choices. There are 1.2-liter and 1.6-liter turbocharged gasoline engines with 113 horsepower and 187 hp, respectively, and a 1.5-liter diesel with 108 hp. CVTs are offered with them all. The Pulsar is also available with a variety of safety tech, including forward emergency braking, lane departure warning and blind spot monitoring.
However, the real excitement comes from the new Nismo Concept. Nissan is clear that it's "only a design study at this stage," but the sporty hatch imagines a flagship for the Pulsar range. It gets the full suite of Nismo goodies with a suspension dropped to the floor and sharper steering. The exterior also benefits from big air intakes in the front bumper, a rear diffuser with central exhausts, flared fenders and carbon fiber trim pieces. The whole thing is finished in satin gray with the division's traditional red trim. The interior has the same motif with race seats and a three-spoke steering wheel.

Watch this 800-hp Nissan Juke-R savage the 'Ring

The concept of the 545-horsepower Nissan Juke-R that stuffs the drivetrain of a GT-R into a subcompact crossover is already insane, but Russian company Shpilli Villi Engineering has taken things even further with their own crazy riff on the idea. Its version tunes the engine up to a claimed 800 horsepower, plus a shot of nitrous for an extra 200 hp to put it (way) over the top. Naturally, a number of other upgrades have been exacted in an effort to try and keep the custom Juke's shiny side up and the driveline internals from spontaneously rearranging themselves. Those changes include a beefed-up switchable all-wheel drive or rear-wheel drive layout and revised suspension.
Last year, you may recall that we saw an earlier version of Shpilli Villi Engineering's insanity testing with a mere 700 hp in a one-mile, standing drag race against a Bugatti Veyron. In that state of tune, the Juke-R lost, but by less than a hundredth of a second. Now, owner and racer Vladimir Ulanov has brought his madness to the Nürburgring Nordschleife to see how it does around a damp lap of the famous track.
It looks like 800 hp and a moist track might be almost too much for this Juke to handle, because Ulanov gets very loose at several points during the lap. Understandably, his passenger seems suitably impressed and possibly a little freaked out at the end. See what you think of this craziness by watching the video.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.