2015 Nissan Gt-r Nimso on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan expands Altima hood latch recall to 625k cars

Nissan is tacking on 2014 and 2015 models to its October recall of the 2013 Altima sedan. In that case, 220,000 vehicles were recalled due to a problem with the car's secondary hood latch. It's the same story this time around, as 625,000 vehicles, ranging from model years 2013 to 2015, are being recalled. As with the October recall, the secondary hood latch may not be secure, even if the hood appears closed. That increases the chances of the hood flying up while the vehicle is in motion. Of course, the primary release needs to be triggered for that to happen. Provided that doesn't happen, there's not a tremendous degree of danger. That said, the lack of the redundant safety feature is enough to warrant the recall. According to the National Highway Traffic Safety Administration bulletin, Nissan hasn't released a plan for repairing the vehicles. Owners, though, can reach out to customer service for additional details. The number is available below. Report Receipt Date: FEB 27, 2015 NHTSA Campaign Number: 15V116000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 625,000 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2013-2015 Nissan Altima vehicles manufactured March 1, 2013, to December 31, 2014. In the affected vehicles, the secondary hood latch may bind and remain in the unlatched position when the hood is closed. CONSEQUENCE: If the primary latch is inadvertently released and the secondary latch is not engaged, the hood could unexpectedly open while driving, increasing the risk of a vehicle crash. REMEDY: A remedy plan or a notification schedule has not yet been determined. Owners may contact Nissan customer service at 1-800-647-7261. Note: This recall is an expansion of recall 14V-565. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Nissan Juke Nismo RSnow is dashing through the snow

With much of the Northeastern US buried and shoveling out from under a think blanket of snow, the possibility of getting stuck is a concern for some drivers. However, Nissan is ready for the absolute worst winter can throw at it with the new Juke Nismo RSnow. This wild-looking off-roader is a nearly stock Juke Nismo RS with all-wheel drive and the Xtronic CVT. Of course, there are some very obvious changes – tracks replace all four wheels. According to Nissan spokesperson Josh Clifton to Autoblog, the Dominator Track Systems come from a company called American Track Truck. The only other alterations are tweaks to the fascias to fit the parts and reprogramming for the torque-vectoring all-wheel-drive system. The top speed is estimated at around 62 miles per hour. "It was built as a support vehicle for an ice-driving event in Lapland, Finland," said Clifton to Autoblog via email. The automaker is releasing more info about the RSnow soon, but in the meantime watch the brief clip of this all-weather Juke blasting through some powder, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Nissan Juke Nismo RSnow News Source: TwitterImage Credit: Nissan Aftermarket Design/Style Nissan Crossover Off-Road Vehicles Performance Videos nissan juke nismo nissan juke nismo rs