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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Sebastien Vettel testing Infiniti's production Etherea?

It sounds like Sebastian Vettel has had his hands full recently, juggling his Formula One racing career while moonlighting as the newly appointed director of performance at Infiniti. On that latter note, Autocar is reporting that Vettel has been testing a production version of the Etherea Concept at France's Circuit Paul Ricard.
There is still no word as to when we could see this car go into production or what it will be called (possibly the Q30), but it will likely share a platform with the Mercedes-Benz A-Class as a part of the Daimler/Renault-Nissan collaboration. The article also said that this future entry-level Infiniti would be produced at Nissan's Sunderland, UK plant.

Alpine unveils N36 LMP2 car that will race in 24 Hours of Le Mans

This is the Alpine LMP2 competitor you'll see contesting European endurance races this year, including The 24 Hours of Le Mans in June. Parent company Renault showed off the N36 racer at its atelier in Paris, the blue and orange a switch from the yellow, black and white livery Alpine wore last time it was seen in Le Mans way back in 1978 when it won the race.
The team will be run by Signatech-Nissan and the chassis will be powered by a Nissan engine. Nelson Panciatici and Pierre Ragues will contest World Endurance Championship rounds throughout the year, they'll be joined by endurance and IndyCar veteran Tristan Gommendy for Le Mans and Paul-Loup Chatin as the team's reserve driver.
The Alpine N36 will get into its first test this week at Paul Ricard, then experience its first racing miles at the European Le Mans Series round at Silverstone on April 13. The press release below has the full scoop, the photos above have the past and present in high-res glory.