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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Watch this mobility scooter drag race a Nissan Skyline with surprising results

Okay, so we may not be talking about a classic, all-conquering Nissan Skyline GT-R here. But the sub-Godzilla-trim Nissan Skyline GTS-T is still a car, after all. And, as a car, if someone asked you to lay a bet on it versus a mobility scooter (Hoveround, Rascal, you know the type) in a drag race, you'd probably take that action.
Unless, of course, that drag race were happening on YouTube, in which case you'd put your money away and open up your laptop. On the Internet it's best to never bet against the wild underdog.
We don't mean to spoil the following video for you, but come on. When you saw Skyline vs. Scooter in that headline, you had a pretty good idea of what was to come, didn't you. Needless to say, mobility scooters fitted with Suzuki GSX-600F engines are pretty quick. Strap in and scroll down.