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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan ZEOD RC stretches its legs for the first time

Ever see one of those videos where a baby deer is born and immediately starts walking? Well, this isn't one of those. For starters, the Nissan ZEOD RC isn't exactly a newborn. Nissan took the design of the DeltaWing, gave it a hybrid engine and called it something new. And it hardly started galloping straight out the box, either: this was just a low-speed demonstration run, held at Fuji Speedway where it debuted this past weekend.
Still, seeing the car that's destined to take the first lap of Le Mans under electric power alone actually start up and run is something of a landmark in the development of electric racing cars - even if this is, despite Nissan's best efforts to avoid the term, a hybrid, not a pure EV. The name stands for Zero Emissions On Demand, not zero emissions all the time. But then ZEATT wouldn't make for a very good name anyway, would it? See for yourself in the video below.

This tiny 1.5L engine from Nissan makes 400 horsepower

Back in 2012, Ford packed its tiny 1.0-liter EcoBoost three-cylinder in a carry-on suitcase, destined for use in the Fiesta here in the US. In June, Nissan will pack its tiny new three-cylinder engine in a 24 Hours of Le Mans racecar. Nissan's don't-call-me-DeltaWing ZEOD RC racecar will still be able to tackle a single lap under full electric power, but the rest of the time it will be powered by the new 1.5-liter turbocharged three-cylinder engine.
Holding the lightweight engine (at right) is Nismo president Shoichi Miyatani, and he's likely smiling because that 40-kilogram (88-pound) engine packs quite a punch with 400 horsepower and 280 pound-feet of torque. Nissan would like to take a moment to point out this engine's power-to-weight is better than the engines currently used in Formula One racecars. Scroll down for more information on this new race engine, which we'll see in action at Le Mans in June.