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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan really milking this whole glow-in-the-dark Leaf thing

With the all-electric Nissan Leaf forgoing gas in favor of electricity, one doesn't generally associate the Leaf with anything involving "gallons." But the Japanese automaker has apparently gone all-in with this glow-in-the-dark paint shtick, and it has a Guinness World Record to prove it. For art's sake. Artist Ian Cook, of Popbangcolour, set out to create the world's largest glow-in-the-dark painting, and got a little help from a Leaf equipped with special paint that absorbs ultraviolet energy during the day, and can glow for as long as 10 hours at night. With the paint applied to the car's tires, the vehicle helped draw, yes, a "self-portrait." The painting, which took more than two days to complete and about 16 gallons of luminous acrylic paint on a giant PVC-coated canvas, measures more than 2,200 square feet, beating out the previous record of about 1,800 square feet set early last year. Earlier this year, Nissan started publicizing its work with inventor Hamish Scott at creating a special coating that gives that glow-in-the-dark effect and is even fully organic. The same type of paint was used along about a third of a mile along a Dutch "Smart Highway" whose stripes absorb rays during the day and glow at night. Cool. To see the nighttime friendly Leaf in action, take a look at Nissan's 84-second video about the big painting here and read Nissan's press release below. Glow-in-the-dark Nissan LEAF breaks Guinness World Records title for "Largest Glow-in-the-Dark Painting" Nissan uses glow-in-the-dark Nissan LEAF to achieve Guinness World Records title for the Largest Glow-in-the-Dark Painting title Artist Ian Cook, of Popbangcolour, used the tires of the LEAF to drive the glow-in-the-dark paint across the canvas Guinness World Records has confirmed that the painting, measuring 207.68m2, has broken the previous existing "Largest Glow-in-the-Dark Painting" Guinness World Records title LONDON – Nissan has broken the Guinness World Records title for the Largest Glow-in-the-Dark Painting by using the glow-in-the-dark Nissan LEAF to paint a 207.68m2 self-portrait of the 100-percent electric car. The painting, which depicts the front of a Nissan LEAF, was created by maverick motoring artist Ian Cook of Popbangcolour.

Nissan says talks with Renault focused on better competing in electric cars

TOKYO — Nissan's talks with Renault on revamping their alliance are focused on strengthening competitiveness as equal partners and getting the most from their investment in electric cars, the Japanese automaker's CEO told Reuters. The negotiations with Renault, Nissan's top shareholder, have less than two weeks remaining to meet a Nov. 15 target the companies had set to reach a deal, according to people with knowledge of the talks. Nissan Chief Executive Makoto Uchida declined to comment on whether an agreement could be reached this month. But he said he was talking with Renault CEO Luca de Meo every weekend and the talks would be "ongoing for the future." People familiar with the negotiations have said the sharing of technology had emerged as one sticking point. Uchida, who has spent much of his Nissan career in positions related to the Franco-Japanese alliance, emphasised that the talks were based on mutual trust. Each company had valuable technology and discussions of technology transfers were to be expected, he added. He said the goal was to improve the automakers' ability to compete at a time of economic uncertainty and as the industry pushes toward what he described as its biggest transformation in a century with the shift to electric vehicles. "The discussion we are having is about how to make our competitiveness even stronger," Uchida said in an interview with Reuters on Friday. "That's number one." His comments were his first to media since the automakers last month said they were discussing the future of their alliance. The partnership, which began with a 1999 investment from Renault and was long overseen by former executive-turned-fugitive Carlos Ghosn, was critical to turning around the Japanese automaker. But Nissan executives have over the years bristled over the unequal ownership structure, with Renault owning 43% of Nissan and the Japanese automaker holding only a 15% non-voting stake in Renault. People with knowledge of the talks have said the two sides have been discussing a reduction in Renault's stake, potentially to 15%, and the terms under which that could happen. "We want it to be an equal partnership," Uchida said, adding that an "equal partnership would make sense and that would speed up the collaboration even more." He did not comment on potential stake levels.