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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Nissan Sport Sedan Concept foretells a future Maxima

Nissan is in the midst of overhauling its design language. We got our first glimpse at the direction its style was going a year ago with the Resonance crossover concept, which was followed in Shanghai by the connected-car Friend-Me hatchback concept. And now, after dropping a few hints, Nissan has revealed the third in this developing series.
Unveiled at today's Detroit Auto Show, the new Sport Sedan Concept applies many of the same design elements we've seen on Nissan's previous show cars to a more conventional four-door shape. But far from a design exercise, the decidedly uncreatively named Sport Sedan Concept previews "a future production sports sedan," which has every indication of being the next Maxima.
Its dimensions reveal the concept to be bigger than the current Maxima in every direction but height, with that visual impression further entrenched by a floating roof design that combines with a high waistline to give a coupe-like profile. There are also sharp creases in the bodywork that visually break up the space between the rear set of 21-inch alloys and the tapered greenhouse. The shape is further punctuated by the V-shaped grille and distinctly Nissan boomerang-shaped lights that lend a face to this distinctly Japanese design that was penned in California and honed back in Japan. The sharp and simple cabin is characterized by a high-contrast palette with quilted leather and metallic trim.

2014 Nissan Versa Note

The original Austin Mini was not designed as a fun-to-drive, sporty small car. Its go-kart-like handling and general chuckability were an unintended byproduct of essential aspects of its design. Its four wheels were pushed to the absolute corners of the car to maximize interior space, and its front-wheel-drive layout and transversely mounted engine were in contrast to the rear-wheel-drive, longitudinal layouts of the day.
The result was a highly economical car with space for four and some luggage that just happened to be an absolute hoot to drive. Nissan has followed a similar path in the design of its Versa Note, which strives to provide the maximum amount of space and efficiency in a minimal footprint. On this front, it's successful.
First, we must salute Nissan for departing from the styling of the malformed kidney bean it calls the Versa Sedan. The Versa Note is a fashionably conservative design that neither offends nor excites. The front fascia is arguably its most conservative point, with high-mounted headlights and a sharper, cleaner version of Nissan's familial grille. The tail, with its funky I-don't-know-what-shape-I-am taillights contributes most of the car's flair. The large, spacious greenhouse, particularly up front, keeps passengers from feeling hemmed-in while letting in plenty of light.