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2013 Nissan Pathfinder: February 2013

I took the keys to our long-term 2013 Nissan Pathfinder from Editor-in-Chief Neff (who left me with an empty gas tank, for the record) directly following the Detroit Auto Show. That means that, by the time you all read this, I'll have been in possession of the Pathfinder for more time, and driven it more miles than any Autoblogger so far. I'd like to think that I've made good use of it... with one small exception.
For those of you that live outside of the Snow Belt and who may routinely ignore the Weather Channel out of cocky certainty - I'm looking at you, American Southwest - there's been some real weather in our part of the world this winter. A year ago, I'd basically packed up my shovel and my driveway salt by Valentine's Day; while the last quarter of 2012 and beginning of 2013 have seen back-wrenching piles of snow fall on and around my Michigan home. Good times, in other words, to test the all-weather capabilities of our all-wheel-drive Pathfinder.

Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.

Nissan gives us the business on the art of clay modeling

The team from The Dashboard recently stopped by the Nissan Technical Center in Japan for a look at what exactly goes into creating a full-scale clay model. While automakers have been using clay bucks for decades, designers and engineers are now combining computer renderings and hand-sculpted clay models to determine how a new vehicle will look in our world. Engineers use specially formulated clay kept warm in an oven to bring the body panels to life. They then coat the clay in a thin plastic film to add body color for the final look.
By the time everything is said and done, workers may have hundreds of hours in the model's creation. So, what happens when the company no longer needs the buck? They get scrapped. Someone comes in and dismantles the whole creation. We presume that action is set to the wailing tears of everyone who had a hand in building the model. Check out the video below for a closer look.