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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan NV200 Mobility Taxi adds a dose of accessibility to the new-look cab

Nissan has been making hay with its NV200 light commercial vehicle in New York. We've known since last year that the van will see service as a taxi in the Big Apple, and more recently, we learned that a variant will be kicking around to rescue ailing Gibson guitars. At its press conference this year, Nissan continued the onslaught with a wheelchair-accessible version of its NV200 Taxi.
The automaker has teamed with BraunAbility - a company that styles itself as the world's largest maker of wheelchair-accessible vans - to create this NV200 Mobility Taxi. The cab features a fold-flat ramp for rearward wheelchair accessibility, as well as a restraint system to keep said chair snugly in place at speed.
In addition to showing off the Mobility Taxi, Nissan announced at its press conference that it will be making both hybrid and fully electric versions of the NV200 Taxi available, as well. Scroll down for the Nissan press release, or take some time with our extensive live and stock image galleries of the NV200 Mobility Taxi.

2015 Nissan GT-R Nismo is Japanese for "Zero Competition"

It was only a little more than a year ago that we were wondering if there would be a new Nissan GT-R, now here we are writing about the introduction of two of them. Carlos Ghosn himself unveiled the new 2015 Nissan GT-R Nismo and the standard-in-name-only 2015 GT-R on which it is based. The Nismo is all about ape-chested mojo, coming with the tagline "Zero Competition," GT3-derived tweaks without and within and a 'Ring time of 7:08.679.
Nissan also brought the actual 'Ring-running car to the event and you'll notice that it has a different rear wing than the two show cars. We were told that the wing on the time-setting car would be available on the car that goes on sale, Nissan intending to keep its "production car" promise.
You can check out the Nismo above in the new Dark Matte Grey exterior hue and in Brilliant White Pearl, as well as the new GT-R, its new Ivory interior and LED light signature below. We haven't written this in a while, so allow us to bring the challenge back: Porsche - your move...