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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.

Mitsubishi to showcase Outlander PHEV Concept-S in Paris

The Mitsubishi Outlander PHEV is rumored to finally come to the US next fall as a 2016 model. In the meantime, the Japanese brand is showing off a concept for an Outlander plug-in at the Paris Motor Show in October with a massive improvement in styling and material quality that the automaker calls the "Sporty and Sophisticated" design theme.
With just a nip and a tuck, Mitsubishi's stylists have made the Outlander PHEV look a whole lot better. Instead of the narrow, squinting look of the current model, the concept shows a more vertical design that puts a big X right on the front end. In the center, there is an updated version of the horizontal grille leading to reshaped headlights. The big changes are found somewhat lower, with an air dam that is much better integrated thanks to black and chrome accents to draw the eye. The company claims that the rear gets similar upgrades with new lights and shining trim running across the tailgate.
The improved styling gets carried inside, as well. According to Mitsubishi, the design features black wood grain trim and silver accents throughout the cabin, and the center console is inspired by Japanese black lacquer boxes. The seats are also covered in hand-stitched leather with horizontal ribs.