2008 Mitsubishi Lancer De Sedan 4-door 2.0l on 2040-cars

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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

2013 Mitsubishi Lancer Evolution GSR

Quick Corners And Long Goodbyes
Editor's Note: While driving the Mitsubishi Evolution in the slush and snow of a Michigan winter is a fine enterprise, photographing it in such conditions is usually not fruitful. That's why you'll notice a slight disparity between our wintry text and sunny, California-based photographs of the subject car. Rest assured, both the review vehicle and the photo car are of the same basic Evo GSR flavor.
It was a dreary, gray, barely sufferable winter morning in Ann Arbor, MI. Temperatures hovering just over 30 degrees allowed for snow or rain or some combination thereof at a moment's notice, and the thickly clouded sky hinted at dark secrets while promising nothing. I've never been a rally driver but I couldn't help but feel that this murky, imprecise day was good winter rally weather. I'll admit: I don't usually wake up and look out the window to judge which kind of racing would be best just then, but the Mitsubishi Lancer Evolution X GSR delivered to my house the day before was coloring the mood of the hour; most of my thoughts ran to where I was going to drive it, when, and how fast.

Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.