2007 Mitsubishi Eclipse Gt Coupe 2-door 3.8l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi recalling 166k cars, crossovers over stall risk

Mitsubishi is recalling 165,923 vehicles in the US because it's possible for the drive belt to detach from their engines, potentially causing a stall. Specifically, the campaign covers 2008-2011 model-year examples of the Lancer, Lancer Evolution (pictured above) and Outlander as well as the 2009-2011 Lancer Sportback and 2011 Outlander Sport. All of the affected models use some version of the brand's 4B1 four-cylinder engine.
According to the National Highway Traffic Safety Administration, the engine pulley can wear causing the drive belt to slip off. If this happens, the alternator, cooling fan and hydraulic power steering can all stop working, and obviously, any of those things could make driving unsafe. However, if the belt detaches, then a warning light should come on in the cabin.
To fix the problem, Mitsubishi dealers will replace the original belt with a redesigned rubber part and will inspect the pulley. If worn, it'll also be replaced free of charge.

The 100,000th EV sold in the US is... a Mitsubishi i-MiEV

The news here isn't that 100,000 EVs have been sold in the US, although that's quite the accomplishment. It's that the 100,000th car is a Mitsubishi i-MiEV - a car that takes nearly a full day to recharge on a standard outlet and can only travel about 62 miles per charge (according to the car's Monroney).
Jabs at the Mitsubishi aside, the fact that US dealers have moved 100,000 electric cars is made more impressive in that it's only been done since the latest generation of EVs arrived, typified by the Nissan Leaf, Ford Focus Electric and aforementioned i-MiEV. Chronologically, that means roughly the last two years. It's a number that we can only expect to climb, as EVs gain a stronger foothold among manufacturers and consumers.
Plug In America, an EV advocacy group, crunched the numbers for a contest called #PIA100K, to find the lucky buyer, who would be given a ClipperCreek Level 2 charger (which takes the i-MiEV's recharge time down to just seven hours). The winner, Rich Salmon of Grand Bay, Alabama, picked up his i-MiEV from Pete Moore Mitsubishi.