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Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini deletes center rail in Countryman, Paceman

When Mini first introduced the Countryman, it only came as a four-seater, with a center rail between the two seats that could house things like cup holders and could be slid back and forth. Buyers could even opt for a full-length center rail that ran from just aft of the gear shifter all the way back between the rear seats, like we did in our long-term 2011 Cooper S Countryman All4, shown above.
Shortly after the Countryman's launch, Mini was able to offer the vehicle with a proper rear bench seat; the company could not offer this at launch due to NHTSA guidelines that governed the minimum vehicle width for three-person seating, but those rules were changed. And now, we've received official confirmation of something we reported last year: the Countryman is losing its center rail and four-person seating arrangement altogether. Moving forward, buyers will only be able to spec a Countryman with the bench seat, and a cup holder will be affixed to the back of the forward cabin's center console.
The larger-but-smaller Paceman will also be losing the center rail between its rear seats, but the car will remain a four-seater, instead having a console between the two rear seats that houses a cup holder, an iPod cozy and a 12-volt outlet, according to USA Today.