2013 Mini Cooper Countryman S All4 Hatchback 4-door 1.6l on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Enter to win a 2020 Mini Cooper SE Electric and $10,000 cash

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with Autoblog’s exclusive code AUTOBLOG150. Simply add the discount at checkout. There are some incredible cars on Omaze, including Broncos and 911s converted to electric, Range Rover Sport SVRs that can hit 150 mph and ford a river (not at the same time of course), and camper vans that allow you to live wherever youÂ’d like. While it would be incredible to win any of those vehicles, it's probably best that you actually consider them dream cars. And that you have the extra garage space. By contrast, an electric Mini Cooper SE is a practical car you can drive day in and day out, while saving the dollars in your bank account for that project that really is your dream car. Win a 2020 MINI Cooper SE Electric and $10,000 - Enter at Omaze Plus, not only does this prize come with the car, it also comes with $10,000 cash to spend however youÂ’d like. I donÂ’t know about you but that would be a nice down payment on my dream rig (a 70 Series Land Cruiser if anyone is wondering). Taxes and shipping costs are also covered. And of course because itÂ’s on Omaze, your entries will go toward helping a great organization, specifically, Feeding America. “(It) is the nationÂ’s largest domestic hunger-relief organization. Their network of food banks, pantries and meal programs serve virtually every community in the United States, reaching 40 million people (including 12 million children and 7 million seniors). Feeding America works to get nourishing food — from farmers, manufacturers, and retailers — to people in need. They also seek to help the people they serve build a path to a brighter, food-secure future. Your generosity will help Feeding America continue to connect people with food and work to end hunger.” If youÂ’d like this two-door EV in your garage, enter this drawing quickly, as the deadline to enter is Nov. 17, 2020, at 11:59 p.m. Pacific time. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with AutoblogÂ’s exclusive code AUTOBLOG150. Simply add the discount at checkout. MINI Commerce deals

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.