2006 Mini Cooper S Supercharged Panoramic Roof Excellent-sharp White No Reserve on 2040-cars

Auto blog

2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2014 Mini Cooper rockets into view

Here it is, all but undisguised. We've been clocking the 2014 Mini Cooper for months now, but engineers' well-placed camouflage has meant that our views have been very limited. Today, though, the disguises have been cast aside and the new Mini has been revealed in both standard and Cooper S form during a photo shoot, and there are some real surprises afoot.
For one, we had no idea that the Cooper would adopt the LED daytime running lamp corona headlamps from the much-loved 2011 Rocketman concept, but there they are, looking both unique and a little frightened. The front grille has been resculpted and and is now more rounded, integrating the bumper strike face in matte black. In fact, the entire nose looks a bit more rounded to our eyes, with all variants carrying a small but noticeable power bulge (shown here on the S model above the intake slot in the hood). The profile looks largely unchanged save for a slightly faster windshield, but the rear picks up a set of oversized taillamps that we'll likely have to see in person to get comfortable with. Our spy shooters tell us that the 2014 Cooper, codenamed F56, appears to be slightly larger in the metal than its predecessor, as expected, with much of that length coming in the form of a longer front overhang (perhaps to assist with pedestrian safety regulations).
Expected to ride atop the same UKL architecture shared with the upcoming BMW 1 Series GT and MPV, the entire line of Coopers may move to an all three-cylinder lineup, including BMW's 1.5-liter I3 that features a twin-scroll turbo, direct injection and variable valve timing, a combination good for anywhere between 120 to 200 horsepower. Eventually, higher-performance models could generate up to 300 horsepower out of this tiny engine. Our well-connected lensmen suggest that at least one four-cylinder engine might carry over to the launch of this new generation, but it may only be available for the first model year.