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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Next Mini Convertible spotted on flatbed truck

Mini is well underway testing the third-generation of its four-place Cooper Convertible, as evidenced by these photos, showing the new droptop riding along on a flatbed.
Codenamed the F57 - as opposed to the "F56" designation for the Hardtop - the Convertible will ride on the same UKL front-drive architecture that will underpin its hardtop brother, not to mention its German cousins, the BMW 1 Series GT and X1. According to our spies, it'll share more than a few of the BMW i's lightweight technologies and will include such advanced features as electronically adjustable dampers. That seems like some high-dollar tech for a droptop Mini, but we'd be quite happy to see it arrive all the same.
From the beltline down, we can expect the Convertible to feature almost identical styling to the Hardtop. Based on the spy photos, there's not a lot to see above the belt line, either. The roof carries roughly the same shape, and will probably fold in a similar Z-pattern to the current canvas top.

Mini deletes center rail in Countryman, Paceman

When Mini first introduced the Countryman, it only came as a four-seater, with a center rail between the two seats that could house things like cup holders and could be slid back and forth. Buyers could even opt for a full-length center rail that ran from just aft of the gear shifter all the way back between the rear seats, like we did in our long-term 2011 Cooper S Countryman All4, shown above.
Shortly after the Countryman's launch, Mini was able to offer the vehicle with a proper rear bench seat; the company could not offer this at launch due to NHTSA guidelines that governed the minimum vehicle width for three-person seating, but those rules were changed. And now, we've received official confirmation of something we reported last year: the Countryman is losing its center rail and four-person seating arrangement altogether. Moving forward, buyers will only be able to spec a Countryman with the bench seat, and a cup holder will be affixed to the back of the forward cabin's center console.
The larger-but-smaller Paceman will also be losing the center rail between its rear seats, but the car will remain a four-seater, instead having a console between the two rear seats that houses a cup holder, an iPod cozy and a 12-volt outlet, according to USA Today.