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Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

Mini phasing out Coupe, Roadster next year

With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches. That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle." Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop (now available with three or five doors) and the Countryman – which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie. Will you miss them? Will these short-lived Minis become future collectibles, or will they be soon forgotten? Have your say in Comments.