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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini teases third-gen hatch to debut next week

All it takes is a small spark to set off a fire. Just look at what has happened since BMW brought back the Mini in the early 2000s. What started with a hatchback has since spawned more bodystyles than we care to count and almost as many imitators. The second generation followed in 2007, and now Mini is preparing to launch the third.
The new Mini is scheduled to debut a week from now on November 18 at the Oxford plant in England, just days before the LA Auto Show and Tokyo Motor Show kick off and on the birthday of the original's designer Sir Alec Issigonis.
The third generation of the popular retro hatchback is expected to closely follow the lead set by the Mini Vision concept revealed a few months ago, but then we already knew that, having seen numerous undisguised photos of the new car in action. Still, the half-minute teaser video embedded below does a decent job of drumming up some enthusiasm, so if you're enamored of the Anglo-Saxon retromobile, head on down to check it out.

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.