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Mercedes recalls 2,600 S-Class models in two campaigns

If you're the owner of a 2015 S-Class, you may get a notice soon from your local Mercedes dealership to bring in your pride and joy. But only if you own one of the specific models being recalled in two separate campaigns. The larger of the two affects the Mercedes-Benz S550 4Matic, Mercedes-AMG S63 4Matic, and Mercedes-AMG S65 coupes – all from the 2015 model year and manufactured between January 27, 2014, and April 2, 2015. Those models could have had their front seat belts installed on the wrong side, so the driver's side belt may have been fitted to the front passenger seat, and vice versa. Since the seat belt mechanisms are designed for specific sides of the vehicle, they may not lock as required, and the child seat restraint on the passenger side might not work, either. As a result, Mercedes is recalling 2,580 such units in the United States to have those belts inspected and replaced as necessary. In parallel, the Silver Star automaker is also calling in four – that's right, just four – examples of the 2015 S550 Hybrid. In those few units, the fuel pump may not be able to restart the internal combustion engine when needed, and the vehicle could stall. You can read both of the recall notices from the NHTSA below. RECALL Subject : Incorrect Seat Belt Position/FMVSS 208, 209 Report Receipt Date: OCT 14, 2015 NHTSA Campaign Number: 15V657000 Component(s): SEAT BELTS Potential Number of Units Affected: 2,580 Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 S550 4Matic Coupe, AMG S63 4Matic Coupe, and AMG S65 vehicles manufactured January 27, 2014, to April 2, 2015. In the affected vehicles, left-side front seat belts may have been installed on the right-side and vice versa. As a result, the installation angle may be incorrect, affecting the seat belt locking behavior. Additionally, the child seat restraint function for the passenger seat would not be available. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection," and FMVSS number 209, "Seat Belt Assemblies." CONSEQUENCE: If the seat belt is installed improperly, it may not properly restrain the seat occupant in the event of a crash, increasing the risk of injury. REMEDY: MBUSA will notify owners, and dealers will inspect the installation of the seat belts, correcting them as necessary, free of charge.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.