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XCAR marks 20-year anniversary of Senna's passing with Mercedes 190E Cosworth

While the automotive world is focusing on the twentieth anniversary of Ayrton Senna's death, there was much, much more to the legendary driver than his untimely passing at the 1994 San Marino Grand Prix.
XCAR has the story of a younger Senna, who, by a stroke of luck, found himself matched up against a veritable dream team of nine Formula One champions, not to mention a cadre of German touring car aces. A "probably still pissed (drunk)" James Hunt, hard-driving Niki Lauda and future champion and rival Alain Prost, were in attendance for the one-off, spec race, which was put on by Mercedes-Benz, in honor of the opening of the Nürburgring's Grand Prix circuit. And Senna was on hand with the explicit goal of besting them all.
Each driver was handed a lightly modified, but brand-new 190E 2.3-16 Cosworth, a car that can best be though of as the distant ancestor of the lovable C63 AMG. As for the race itself, well, it was sort of like an introduction of what the sport could come to expect from the Brazilian.

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.