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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

2013 Mercedes-Benz SLS AMG GT Coupe

Mercedes-Benz upgraded its SLS flagship Coupe and Roadster for the 2013 model year, and the changes are marked with them new "GT" nomenclature. Both SLS models arrive with a retuned naturally aspired 6.2-liter V8 delivering 583 horsepower and 479 pound-feet of torque (the horses are up from 563, but the torque remains the same) mated to a revised seven-speed AMG Speedshift dual-clutch gearbox. Rounding out the mechanical upgrades is a redeveloped AMG two-mode adaptive suspension. Physically, the revised models are differentiated by their new "GT" badging, darkened headlight/taillight buckets, red brake calipers, unique wheel colors and high gloss finish on the front grille, exterior mirrors and hood/fender fins. Inside the cabin are new red seatbelts, Alcantara upholstery and contrasting red stitching.
As it is nearly impossible to experience the aluminum gullwing beast on public roads, Mercedes invited out to Southern California's Willow Springs to wring out the 2013 SLS GT Coupe on a racing circuit.

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.