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Next Mercedes-Benz C-Class to get diesel, hybrid versions

Mercedes-Benz is planning a more aggressive product strategy for its next-generation C-Class range. "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview.
In addition to offering more body styles of the new C-Class, AN reports that the revamped Mercedes will also be offered here with hybrid and diesel powertrains. Currently, the C-Class comes in coupe and sedan variants, with only gasoline engines. The BMW 3 Series, however, is available as a sedan, coupe, convertible and wagon, and offers buyers the choice of gasoline, diesel (the upcoming 328d) or hybrid power.
Mercedes-Benz will show the next-generation C-Class at the 2014 Detroit Auto Show, with sales of the US-built sedan following in August. Coupe, convertible and hybrid models will follow in early 2015, and while diesel and all-wheel-drive versions are planned, no specific timetable has been released regarding availability.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.