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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

2015 Mercedes-Benz GLA priced from $31,300*

Mercedes-Benz has kindly let loose the price of the 2015 GLA-Class, telling Autoblog.com that the base 208-horsepower GLA250 in two-wheel drive will go for $31,300 *not including a destination charge of $925. That makes for $32,225 in total to get one off the lot, a price predicted as early as last year and in our recent First Drive. The other two available models can push power to all four wheels, and after the destination fee is applied the GLA240 4Matic (pictured) will be $34,225 while the 355-horsepower GLA45 AMG will change lives and wallets to the tune of $49,225.
On the base scale, that puts the GLA250 just a few hundred dollar bills above the more powerful, rear-wheel drive BMW X1 and a stack of hundreds below the less powerful, front-wheel drive Audi Q3. If you're keeping in-house score, the GLA250 comes in at $1,400 above its sedan platform-mate with the same engine, the CLA250. At the high end, however, the competition doesn't have anything that can touch the AMG trim. Not that it should matter all that much - Mercedes needed something to keep these buyers in the family, and now they have it. If any of them should need even more power and more money spent, then there's always that 394-hp Brabus flavor. We'll have more info and details on each trim when Mercedes unleashes the shebang in the not-too-distant future.