Auto blog

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Daimler buying 12% stake in Beijing Auto

Daimler and Beijing Automotive are officially going steady, with the German company set to take a 12-percent stake in the Chinese brand tomorrow. The two are already tied up in a Mercedes engine plant in Beijing, of which BAIC will increase its stake in, from 50 to 51 percent. Daimler will also get two seats on the Chinese company's board. BAIC may also gain the ability to produce cars on Mercedes-Benz platforms, according to Automotive News Europe.
The investment in BAIC comes ahead of that company's initial public offering, according to a report form Bloomberg, which indicates the deal will be inked tomorrow in the Chinese capital. According to the report, if the circumstances are right, BAIC may turn around and invest in the Germany company "soon."
It's not entirely clear just how much the 12-percent cut is costing Daimler, although it seems reasonable to assume that, as it's ahead of the IPO, the parent company of Mercedes is getting a bit of a bargain.

Mercedes-Benz GLA Concept gets mobbed in China

If the reception it received at the Shanghai Motor Show is any judge of marketplace acceptance, Mercedes-Benz has a hit on its hands in the form of the GLA Concept. And we can understand why - we're quickly becoming fans of Mercedes' recent styling language, as defined by new models like the CLA and this GLA Concept.
The big news on the exterior front are the headlamp clusters, which have frickin' laser beams attached to their foreheads embedded inside that are capable of projecting videos and images on a screen. Plus, a pair of video cameras are mounted on the roof that can be used to capture driving excitement or removed and taken with you. How cool is that? We just hope they have a substantial locking mechanism to prevent would-be thievery...
If the exterior is mostly ready for production, with a few of the more outlandish elements moved to the trash bin - like, for instance, laser-beam headlamps and removable action cams - the interior is a true custom job that screams concept loud and clear. There are all kinds of jewel-like finishes inside, along with transparent surfaces showing what looks like metal latticework underneath and some awfully thick looking leather with massive exterior stitching done by hand similar to what you'd find on a baseball glove.