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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2015 Mazda2 spotted on the road

When Mazda unveiled the Hazumi Concept at the 2014 Geneva Motor Show, our excitement for the next Mazda2 increased considerably. The Hazumi looks to retain much of the driving character that makes the current 2 one of the very best cars in its segment while infusing it with more aggressive styling. Of course, when the 2 arrives, it won't look exactly like the Hazumi. That's why these spy photos are so important.
This is our very first look at the next-generation 2, and although the Hazumi influence might be difficult to discern, thanks to the swirly camo, it's still there. The grille shape and the headlights are very similar in shape to the items shown on the concept, while the camouflage disguises the shape of the greenhouse, which looks somewhat like the Hazumi.
What we can't see, though, is under the hood. That's where our spies come in, reporting that a pair of 1.5-liter SkyActiv engines will see action in the tossable 2. The former, which we'll almost certainly see in the US, is a gas-powered mill found in the Euro-spec Mazda3. In the larger 3, it produces 99 horsepower and 111 pound-feet of torque, which is broadly similar to what the current 2's 1.5-liter pumps out. The other engine, a 1.5-liter SkyActiv diesel, probably won't be making the trip, although we'll continue to hope.

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.