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2015 Mazda3 finally pairs 6-speed manual with larger engine

With all of the hype and anticipation surrounding the 2016 Mazda MX-5 Miata, the Japanese brand was able to sneak another driver-oriented model into its lineup. The company's spec page for the 2015 Mazda3 hatchback and sedan have been updated to list the Skyactiv-G 2.5-liter four-cylinder as finally being available with a six-speed manual transmission, in addition to the previous six-speed automatic. The automaker had promised the row-your-own gearbox with the bigger engine back when it first announced the new Mazda3, but it waited a model year to actually put the combo on sale.
According to Mazda's specs, the manual gearbox trims 40 pounds off of a hatchback or 54 pounds off of a sedan in s Touring and s Grand Touring trims. However, shedding that weight doesn't necessarily boost fuel economy. The six-speed hatch is rated at 26 miles per gallon city and 35 mpg highway, compared to 27/37 for the automatic. The manual sedan is rated at 25/37 city/highway mpg, versus 28/39 with the auto. Buyers can save a little money by opting for the manual, though. Regardless of body style, it's about $1,050 cheaper than the automatic.
Autoblog reached out to Mazda and learned that the 2.5L 6MT models started hitting dealers in August. The 2.5 wasn't initially available with the stick because, "We had to prioritize engineering resources and the 2.5L 6MT was not a high priority combination. Globally, smaller engines are preferred in terms of sales," a Mazda spokesperson explained via email. The automaker also notes that Austrailia will probably be the only other market outside of North America to get the six-speed gearbox with the larger engine.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.