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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2016 Mazda MX-5 Miata to be revealed on September 3 [w/video]

Now in its 25th year and on the market in its current form since 2005, the Mazda MX-5 Miata has been due for replacement for some time now. A mid-life facelift helped things along some in 2008, but the moment that roadster enthusiasts have been anxiously awaiting is almost upon us.
Mazda has now confirmed that the 2016 MX-5 will be officially unveiled on September 3 at Mazda Raceway Laguna Seca just ahead of the "Miatas at Mazda Raceway" event, where the Japanese automaker will also display "an array of heritage, concept and motorsports MX-5s," just as it did alongside the upcoming new roadster's Skyactiv chassis at the New York Auto Show.
Not to leave the European and Asian markets out of the fun, Mazda will simultaneously unveil the new Miata in Spain and Japan as well. But in the meantime you can view the teaser video and press release below to keep that excitement drummed up.

Mazda reveals 25th anniversary edition MX-5 Miata alongside next-gen chassis

Ford may be celebrating the 50th anniversary of the Mustang this week, but it's not the only automaker with a sports car icon to fete at this year's New York Auto Show. Mazda is also celebrating the 25th anniversary of the MX-5 Miata with an array of 15 classic models. It's also showing off the chassis for the next MX-5, and unveiling a special 25th Anniversary Edition.
The special edition is based on the retractable hardtop model with either manual or automatic transmission, Bilstein shocks, a metallic red paint job with contrasting black roof and an off-white leather interior. Naturally, special badging can be found inside and out to set it apart from the record 940,000 other MX-5s sold to date, and just 100 examples will find their way to US buyers.
Along with the two-tone special, Mazda is also showing off the new Skyactiv chassis and engine that'll underpin and power the upcoming next-generation MX-5 (as well as an as-yet-to-be-determined Fiat Group roadster if the two parties can work out their differences). With a lower center of gravity that's also closer to the middle of the car, the new chassis promises even better balance and a good couple hundred pounds of weight savings over the outgoing model. Check it all out in the press releases below.