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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

2016 Mazda MX-5 Miata first engine shot revealed

We've dug deep for just about every scrap of 2016 Mazda MX-5 Miata info available out of the car's California reveal celebration, but powertrain particulars have been especially hard to come by. While we still don't have engine specifications, the folks over at Autoweek have scored a nice scoop - the first underhood photos of one of the display cars.
In the image above, the ND-generation Miata is clearly shown to be powered by a Skyactiv inline four-cylinder, as expected, but its displacement remains unclear. The engine is most likely either the 2.0-liter Skyactiv-G engine offered in low-end Mazda3 and CX-5 models or the 2.5-liter Skyactiv-G found in those same vehicles' upper trims. In those iterations, the 2.0-liter generates 155 horsepower and 154 pound-feet of torque, while the larger-displacement engine nets out at 184 hp and 185 lb-ft. There is no sign of a turbocharger, a feature rumored to be fitted to at least one test mule. There has also been previous rumors of a 1.5-liter Skyactiv engine, possibly for overseas markets.
The 2.0-liter strikes us as the most likely scenario, particularly as Mazda has worked diligently to save every gram in the new car, dropping a pledged 100 kilograms (220 pounds) over the current model, even while adding content. It's entirely possible that the alleged turbo car was, in fact, a mule for the Miata's Alfa Romeo sister car, which is expected to have a wholly different powertrain. Or it could simply be a second engine option for an eventual Mazdaspeed variant, perhaps.