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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.