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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

We go Unplugged to celebrate Mazda Miata Month

Chances are good that you, loyal Autoblog reader, have long since chosen to follow us on Twitter and 'like' us on Facebook. (If you haven't, feel free to take a second and do so right now.) Anyway, if you're one of our social media posse, you might have already heard that we're smack dab in the middle of Miata Month. We've gotten Mazda to loan us a couple of MX-5 Miatas, allowing us to say a protracted, tear-filled goodbye to the current generation (NC) of the beloved roadster, just before it exits stage right and ushers in the next generation.
You'll see a few more Miata Month items here on Autoblog after we've said our final farewell, but we absolutely wanted to make sure we created some great video evidence of our month, as well. Right down below, then, in its unfiltered-audio splendor, is the Autoblog Unplugged version of the 2015 Mazda MX-5 Miata PRHT. Your author had a pretty great time wringing out the roadster for the creation of our short vid, and we really hope you dig listening along.

Mazda CX-5 getting mild refresh

Mazda has found both critical and commercial success with its CX-5 small crossover, and seems to be endeavoring to keep the momentum up with an upcoming refresh. As you can extrapolate from the obvious lack of the usual camouflage, the company isn't reinventing anything in the very near future of the CX-5, but it does seem as thought some tweaks are in the works.
Lighting elements fore and aft appear to have gone under the knife, with the front grille and rear fascia also seemingly to be slightly revised. The side mirrors now look slicker and slightly more upscale with their integrated turn signals, as well.
In all, expect a look that's a touch fresher, without being a radical departure from the existing visage.