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Mazda reports strong Skyactiv sales, plans to boost output 25%

Mazda is set to expand production of its Skyactiv engines after critical and commercial acclaim for the fuel-sipping powerplants. The Japanese manufacturer has a number of plans in the works to bump up production, with the first being a 25-percent increase in output from its Hiroshima, Japan engine facility.
Besides adding a new line, Mazda will modify the line that built MZR engines, a family of mills that includes the 2.3-liter, turbocharged four-cylinder found in the Mazdaspeed3 and the 2.0-liter found in the MX-5 Miata. The bump in production is just part of Mazda's goal of selling 1.7 million vehicles globally by 2016, with 80 percent of those vehicles expected to wear a Skyactiv badge.
Mazda also builds Skyactiv engines at a joint-venture facility with Ford, in Changan, China, while a Mexican facility will go online by March of 2014. Skyactiv engines currently power the Mazda3, Mazda6 and CX-5.

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.