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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Mazda CX-5 getting mild refresh

Mazda has found both critical and commercial success with its CX-5 small crossover, and seems to be endeavoring to keep the momentum up with an upcoming refresh. As you can extrapolate from the obvious lack of the usual camouflage, the company isn't reinventing anything in the very near future of the CX-5, but it does seem as thought some tweaks are in the works.
Lighting elements fore and aft appear to have gone under the knife, with the front grille and rear fascia also seemingly to be slightly revised. The side mirrors now look slicker and slightly more upscale with their integrated turn signals, as well.
In all, expect a look that's a touch fresher, without being a radical departure from the existing visage.

Toddler survives 60-foot fall from apartment window, lands on car

REDMOND, Wash. — A 20-month-old boy survived a six-story fall from suburban Seattle apartment window after the toddler landed on the roof of a parked car that cushioned the impact of the plunge, authorities said. The toddler "landed in a way where the car absorbed enough of the impact that he was awake and crying when paramedics arrived" Wednesday afternoon, Redmond police spokesman James Perry told the KIRO television station. The boy was in serious but stable condition at a hospital. Just before the fall, the toddler was alone in a bedroom, while his mother and two siblings were in another room, Perry said. Investigators believe the boy propped himself on the edge of a window that was cracked open, pushed through a screen and tumbled about 60 feet. The owner of the Mazda sedan that the child fell on was amazed that the boy survived. Edward Lu told KOMO-TV that the only reason the car was there was because he had decided at the last minute to ride his bike to work that day. Had the car been gone, the boy would have landed on pavement. "That's a big dent," Lu said. "I couldn't believe it."