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Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

The 2020 Mazda CX-30 will start at $22,945 with 2.5L power

We saw the CX-30 debut in Geneva earlier this year, and now Mazda has made its U.S. specification and pricing official. To get right down to it, the new crossover that splits the small end of the company’s crossover lineup will start at $22,945. We also have some solid information about spec and trim levels for our market, with some notable differences to how it can be equipped in Europe in particular. For one, like the latest Mazda3, it can only be equipped with a 186 horsepower 2.5-liter engine (naturally-aspirated, to be clear). Europeans can get a range of engines, and our neighbors in Canada and Mexico can get a 2.0-liter gas engine. A six-speed automatic is similarly our only transmission choice. All trims are available with front- or all-wheel drive. No word on whether the (somewhat underwhelming) Skyactiv-D diesel or (rather incredible) Skyactiv-X compression-ignition engines will be available. The materials Mazda provided us ahead of the CX-30Â’s U.S. debut focus heavily on the vehicleÂ’s standard equipment, including the now standard Mazda Connected Services — offering a variety of remote functionality and monitoring via the MyMazda app. Nothing you wouldnÂ’t expect from this sort of connectivity feature, including remote start and lock/unlock, as well as a WiFi hotspot (via Verizon, which is the parent company of Autoblog) and emergency assistance calls. Note that itÂ’s a three-year free trial; after that it becomes a subscription service, with a price weÂ’ll share with you once we learn it. There are four trims for the CX-30. The base model has some decent standard equipment: an 8.8-inch infotainment display, automatic headlights and the standard i-Activsense safety suite including driver inattention alert, radar cruiser control, lane departure warning with lane keeping assist, emergency braking assist and automatic high beams. Notably, blind spot monitoring is not available in the base model; buyers will have to step up to the next trim, Select, to get that safety feature. WeÂ’re disappointed that itÂ’s not standard across the board. So too with Apple CarPlay and Android Auto, also only available on Select and above. The Select trim is $24,945, and provides those features mentioned above as well as leatherette seats, keyless entry and 18-inch wheels. The Preferred trim ($27,245) provides upgraded audio, heated front seats, a power driver seat, a black gloss grille and a SiriusXM trial.