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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda engineers say current Skyactiv-X might not suit U.S. market

We've been watching Mazda roll out the 2.0-liter four-cylinder Skyactiv-X engine in Japan and Europe, waiting our turn. When European authorities released fuel economy information for the high-tech motor last June, we wrote, "Mazda has yet to make an official decision on timing for the U.S market's launch of the engine." Automotive News spoke to Mazda engineers in charge of the powertrain, and based on the answers AN got, the question might not be when we get the Skyactiv-X, but if. Seems that the automaker now isn't certain whether the cost/benefit analysis for the U.S. market favors the engine, and there's concern the 2.0-liter might not be powerful enough for us with its current output of 178 horsepower and 186 pound-feet of torque. At the moment, our Mazda3 is served only with a 2.5-liter Skyactiv-G engine producing 186 hp and 186 lb-ft., not too far ahead of the Skyactiv-X. The Skyactiv-X would return better fuel economy, but requires a noteworthy price premium over the Skyactiv-G. The Truth About Cars says the Skyactiv-X has become the top-seller in the Japanese-market Mazda3, even though it costs 27% more than the base, 2.0-liter Skyactiv-G for a 9% improvement in fuel economy. Mazda's not sure U.S. customers would care much for that kind of math. Engineer Yoshiaki Yamane told AN, "Maybe U.S. customers require more power, because fuel economy is not the top requirement." There isn't much Mazda can do about the tech-heavy engine's cost, since pricey equipment like the high-pressure fuel injection and combustion systems, supercharger, three-way catalyst, and 24-volt mild-hybrid system provide the mileage gains that are the engine's reason for being. Instead, engineers are researching the system's effects with larger displacements. If it works as desired, a larger and more powerful Skyactiv-X could come to the U.S. on the large-vehicle architecture Mazda's developing for new sedans to arrive in a couple of years. That's the hope, at least. Remember, Mazda's Skyactiv-D was meant to go into the 2014 Mazda6, but didn't because Mazda said it needed more time to find "the right balance between fuel economy and Mazda-appropriate driving performance." After five years of "Soon," the engine showed up on the 2019 CX-5 that starts at $42,045. Based on that template, it could be awhile before we know how the U.S.-market Skyactiv-X story ends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Mazda halts Mazda3 sales for fuel tank problem

Mazda is issuing a stop sale and recall on 14,406 examples of the 2015-2016 Mazda3 in the US with build dates between May 21, 2015, and August 24, 2015, due to a possible fuel leak. There are no reports or accidents or injuries from this problem. According to the company, a defective fuel shut-off valve can allow gasoline to move from the tank and fill the charcoal emissions canister. If it gets too full, there can be a leak, which obviously carries the risk of a possible fire. The engine might stall, as well. Affected owners will be notified to bring their Mazda3 in "as soon as possible." Dealers will inspect the vehicles, and if a problem is found, the fuel tank and charcoal emissions canister will be replaced. During the downtime, customers will get a free rental or loaner car, as well. Those who are particularly concerned can also call Mazda roadside assistance to have their vehicle delivered for the check and possible repair. Related Video: Mazda Issues Stop Sale and Stop Delivery for Mazda3 Fuel Tank Recall WASHINGTON, DC (October 2, 2015) – Mazda Motor Corporation will conduct a Safety and Emission Recall Campaign for certain 2015-2016 Mazda3 vehicles (built from May 21, 2015 through August 24, 2015), which could have a safety-related problem. A defect in the fuel shut-off valve may allow fuel to flow from the fuel tank into the charcoal emissions canister. With this condition, the check engine light may illuminate, and if the fuel exceeds the canister capacity, fuel leakage could occur, increasing the risk of a fire and/or engine stalling. Approximately 14,270 vehicles in the U.S. and 136 vehicles in Puerto Rico are affected. Owners of subject vehicles will be notified by mail in early October. They will be informed to bring their vehicle to the nearest Mazda dealer as soon as possible. Dealers will inspect the fuel tank to determine if the defect exists on the vehicle. If the defect exists, the dealer will replace the fuel tank and charcoal canister at no cost to the customer. A rental or loaner vehicle will be provided at no cost to the owner, until the vehicle is repaired for this concern. If there are no concerns, the vehicle will be returned to the customer. Should a customer not want to drive the vehicle to the dealership, they may contact Mazda's 24-hour Roadside Assistance service at 800-866-1998 and have the vehicle picked up and delivered to the dealership. There have been no reports of accidents or injury related to this issue.