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Mazda and Isuzu to collaborate on a new pickup truck

After decades, Mazda has finally untangled itself from its relationship with Ford. The last vestige of that partnership is the BT-50, a rebadged version of the global Ford Ranger pickup truck. Once the BT-50 ends production, Mazda has announced that it will collaborate with Isuzu to develop its next generation of pickup trucks. The BT-50 was co-developed with Ford's Australian division. In their current iteration, the BT-50 and its Ranger twin were never on sale in the United States. Mazda's last pickup in the US was the B-Series, itself also a rebadged version of the old Ford Ranger. Isuzu pulled out of the US passenger vehicle market in 2009, although it still sells commercial vehicles here. Isuzu, continuing a long and complicated relationship with General Motors, co-developed the diesel engine that currently powers the Chevrolet Colorado and GMC Canyon. In select markets, Isuzu sells a rebadged version of the Colorado as the D-Max. Details on the Mazda/Isuzu tie-up are scarce. A single press release simply says "Isuzu will produce next-generation pickup trucks for Mazda, based on Isuzu's pick-up truck model." This isn't the first truck collaboration between the two companies. Since 2004, Mazda has sold the Titan, a rebadged version of the Isuzu Elf commercial truck. The Elf is sold in the US as the Isuzu N-Series. Those in the US hoping for a new competitor in the midsize-truck segment shouldn't get their hopes up for the new truck. There are currently no plans to bring them here. There is hope, though, that Ford will bring the Ranger replacement stateside sometime in the next few years. Related Video: News Source: MazdaImage Credit: WILLIAM WEST/AFP/Getty Images Isuzu Mazda Truck

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda MX-5 Miata RF Luggage Test | How big is the trunk?

The Mazda Miata would not be my first choice for a road trip car. Would probably be in the bottom 10, in fact. The interior fits me like a coffin, the seats pinch my back and the amount of passenger legroom is laughable. It's not exactly the most serene car, either.  But hey, there are sadists out there who may want to venture somewhere in it. I work with some of them. So, as they were the ones who requested this, here is the answer to the question: how much luggage fits in the Miata's trunk? Alright, so on paper, the Miata RF has 4.48 cubic-feet of trunk volume. The regular soft top Miata, the one you should absolutely get instead, has 4.59. Does that different matter? Probably not. However, when talking about trunks in this diminutive size range, the shape is the ultimate factor. For instance, the Porsche 911's 4.6-cubic-foot frunk is basically the same as the Miata's, yet it's narrower and deeper. My BMW Z3's trunk is 5 cubic-feet, yet it's wider, longer and much shallower. On paper, they'd seem to be the same, but you can't fit the same items within them.  Usually, I'd now list all the bags I have to test, but dude, in the words of Jay Mohr in "Go" ... This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Go (8/8) Movie CLIP - It's a Miata (1999) HD   Here's what I could fit ...     This bag is 26 inches long, 16 wide, 11 deep and you'd have to check it in at the airport (remember those?!?). It BARELY fit inside the Miata. The ever-so-slightly larger gray version of this bag I have did not fit.   By contrast, it slid very easily into my Z3 and as you can see (below left), the remaining area was far more easily accessed due to the wider trunk opening. However, this bag wouldn't fit at all in the 911's frunk as the space isn't wide or long enough.      Alternatively, shown above, I could stack two carry-on roller bags (one 24L x 15W x 10D, the other 23L x 15W x 10D). This time, the tight fit came from height.    By contrast, these two would fit with room to spare in the deep 911 frunk as Zac Palmer discovered with his similarly sized bags (below left). They also fit in my Z3 (below right), but were side-by-side and just BARELY fit due to the trunk's much shallower depth. Basically, the Z3 was worst here.