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Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus says the electric Evija is a trailblazer that will influence future cars

Lotus, a company known for making nimble sports cars, is stepping outside of its comfort zone to develop a 2,000-horsepower electric hypercar named Evija. Battery technology is heavy, so the limited-edition coupe won't be a featherweight like the Elise, but the firm's chief engineer told Autoblog it will be imbued with Lotus-ness. Keeping weight in check is easier said than done when you're dealing with four individual electric motors and a 70-kilowatt-hour lithium-ion battery pack. Matt Windle, the man in charge of the company's research and development department, explained the widespread use of composite materials like carbon fiber helps offset the mass. He cited clever packaging as another weight-saving measure. The part the steering column is mounted to is also used as a ducting for the HVAC system, for example. "We try to combine many requirements into one part to keep the weight down," Windle said. All told, the Evija (pictured) tips the scale at about 3,700 pounds. That's remarkably light for an electric hypercar, but it's heavier than any Lotus model in recent memory. And yet, Windle assured us it will still feel like a Lotus behind the wheel. That's partly because the battery pack is where the four- or six-cylinder would be in a mid-engined car rather than directly under the passenger compartment. This configuration gives the two passengers the impression of being wrapped in the cockpit while lowering the center of gravity. "We have the ability to deliver the driving dynamics and the performance that customers expect from a Lotus. It's the same dynamic setup, but with a different propulsion system," Windle pointed out. Lotus will initially cap Evija production at 130 examples, so there likely won't be enough units to fill demand, but that's par for the course when it comes to halo models. The numerous lessons learned from the project will trickle down into other models in the coming years, however, and the company has several products in the pipeline. "People do not understand that Lotus is still going. We want them to know we're still here, that we can still innovate," Windle said. "[The Evija] is not just a standalone product. The design language and the content that's in the car will give us direction as we shape future products that are coming. You'll see it as a trailblazer."