2006 Lotus Elise Sport, Touring, Hardtop on 2040-cars

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Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus announces race-ready Exige V6 Cup and Cup R

Lotus has pulled off the wraps on two new versions of the Exige: the V6 Cup and the V6 Cup R. Based on the Exige S, the V6 Cup is built to be a dual-purpose street and track machine. The 0-60 dash should take just under 3.8 seconds thanks to a full 345 horsepower from a supercharged 3.5-liter V6 engine. Weighing in at 2,380 pounds, the V6 Cup should be an absolute riot to drive, and with a full FIA-approved roll cage, fire extinguisher and six-point race harnesses on board, it's plenty safe, too. Two-way adjustable dampers are standard, as are AP Racing four-piston calipers on all four corners. More importantly, drivers can expect to find the Lotus Dynamic Performance Management system in the cockpit, complete with Touring, Sport and DPM Off modes.
The V6 Cup R, meanwhile, is both lighter and offers more horsepower than the standard V6 Cup. The same blown V6 dishes out 366 horsepower in R trim, and the whole contraption tips the scales at 2,292 pounds. Of course, the same spate of race hardware is stock, minus the DPM system. A lightweight battery, track-spec tow loops and quick-release engine cover help separate the Cup R from its more civil sibling, as do performance brake pads and better oil and water cooling systems.
Check out the brief press release below for more information. Both of the new models are headed for a debut at the 2013 Autosport International Show.