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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford's BlueCruise gains hands-free lane changes and more in update

Ford is sending out an update to BlueCruise that will enhance its functionality with some nice features we tend to enjoy on other advanced driver assistance systems. Plus, in addition to BlueCruise getting the update, the Lincoln version named ActiveGlide will get the same update. For starters, both BlueCruise and ActiveGlide will gain hands-free lane changing. Similar to other lane-change assist systems, you’ll prompt the lane change by activating the turn signal. ItÂ’ll scan for traffic, and if all is clear, the vehicle will move into the requested lane. Ford says that itÂ’ll even suggest lane changes to the driver in the cluster as you approach slower-moving traffic. What this new feature doesnÂ’t do, though, are automatic lane changes. Systems like Super Cruise and TeslaÂ’s Autopilot will recognize slower traffic, then make a pass all on their own to move around said traffic — theyÂ’ll even move back over into your previous lane after making the pass. We wouldnÂ’t be surprised if Ford adds this functionality to the system in a future update. Another update in this release is new “In-Lane Repositioning” programming. ItÂ’s designed to recognize when there are vehicles in adjacent lanes and will then shift you further away from them within your lane of travel. Ford says itÂ’s especially helpful when passing semi-trucks, and will give you the usual and more comfortable buffer that a human driver might give a truck. The final update is a Predictive Speed Assist feature that will adjust your speed as you approach a curve. It will signal to the driver in the cluster that the car will slow for a curve, then do so gradually as you approach it. This is the sort of feature we typically like to turn off as soon as possible, since weÂ’d rather just remain at the same speed for curves on the highway. But, if youÂ’re one of those folks who like to slow down for curves on the highway, this will provide a more natural driving feel. Ford says that customers have cumulatively put over 16 million hands-free miles on cars with BlueCruise at this point. This update, simply named 1.2, for BlueCruise and ActiveGlide will see its initial rollout this fall. It will hit the Mustang Mach-E first, and Ford says other vehicles will follow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. POV drive of the 2021 Ford Mustang Mach-E

Weekly Recap: Revisting the BBC report that ended Jeremy Clarkson's Top Gear run

Jeremy Clarkson's long run as a Top Gear host has come to an end, and the reason is clear: His physical assault on one of the show's producers crossed a line, and the government-owned BBC couldn't tolerate it. The incident between Clarkson and Top Gear producer Oisin Tymon was initially described as a "fracas," and Clarkson was suspended. But his popularity and widespread support – even British Prime Minister David Cameron weighed in – suggested that the controversial Clarkson might be given yet another chance. The BBC put this to rest Wednesday when it sacked Clarkson and revealed the findings of its investigation. The report spelled out how Clarkson struck Tymon on the patio of a North Yorkshire (UK) hotel, leaving him with a bloodied, swollen lip. It was severe enough that the producer sought medical treatment. During and after the attack, Clarkson shouted expletives at Tymon and threatened to fire him. The noise carried into the hotel's dining room and even to a bedroom. Local police investigated the incident, but Tymon isn't pressing charges. The huge audience numbers, Clarkson's popularity and the high-octane excitement of Top Gear all melted away in the eyes of BBC director-general Tony Hall, who saw an attacker and a victim. "For me a line has been crossed," he said in a statement. "There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations." In that moment, Clarkson was the bad guy, though he was actually the one who reported it to the network and made repeated attempts to apologize to Tymon. He's also urged the media to leave the producer alone. Hall voiced regret in the statement that announced Clarkson's contract would not be renewed, but the BBC decided to move on. Rumors are swirling about possible replacements for Clarkson. The network says it wants to continue Top Gear in 2016 and is looking to air the rest of this season's episodes. Despite the controversy, the show has a global audience of 350 million viewers and is one of the BBC's most valuable properties. It's unclear what Clarkson's co-hosts, James May and Richard Hammond, will do, as their contracts were also reportedly up to be renewed. Other News & Notes 2016 Chevrolet Malibu hybrid charges up with Volt technology Chevrolet is taking some of the learnings and technologies from the 2016 Volt and dropping them into the reborn Malibu hybrid.