1977 Lincoln Continental Mark V 2door 460 V8 on 2040-cars
Watertown, Wisconsin, United States
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This was my wives Aunt's car that we bought from them. They bought the car as a demo with 5,000 miles on it. All options work other than what is listed above. I spent a lot of time on it to bring it back to original.
TRUE AMERICAN CLASSIC. this car was a star during the 1970s boom in "personal luxury" cars, 1977-1979.Lincoln Mark Vs are highly sought after today for their clean styling and last-of-their-kind extra large dimensions. by the 1979 model year, every other make and model large car sold in the United States had been downsized to meet 1980 fuel economy regulations except Lincolns, which held on for one final year, making them worthy of the phrase "Old School's last graduate." the 1977-79 Lincoln Mark V is decidedly old-school. Truly the last 1979 passenger car 80 inches wide and 230 inches long with fuel economy barely in the double digits, and with a design putting styling over aerodynamics...the Mark V embodies what traditional " American luxury cars" were known for since the dawn of the automobile. a handsome car in its day, the V;s elegant and crisp lines have stood the test of time well making it a period piece that still turns heads today. Produced for only three model years, many collectors consider it as recognizable in icon today as a 1955-1957 Ford Thunderbird, a 1964-66 Mustang, a 1968-70 dodge charger (dukes of Hazzard), or even a 1995-97 Ferrari F50.. all vehicles with three year model runs also. That said, it's fair to say the Mark V is more an evolutionary design than a revolutionary one. Improving on its predecessor (the 1972-76 Mark IV), the '77 used the same 120-inch wheelbase as well as same front/rear tread width. While 2.2 inches were added to the overall length for styling, engineers diligently brought curb weight down from 5,000 pounds to 4,600 pounds. 1977 MODELS INTRODUCED October 1, 1976. Base price: $11,396 *80,321 sold). The standard engine for 1977 through 1979 was a 179-horespower 400 cubic inch V8 (6.6 liters), with a 210-horsepower 460 cubic inch V8 (7.5 liters) optional only for 1977 and 1978. All Mark Vs offered mechanically advanced 4-wheel disc brakes as standard, and technologically advanced anti-lock braking systems. ("Sure Track") as a $280 option. Automatic climate control, a Cartier dashboard clock, and full power accessories were all standard. The Mark V was featured in some of these following television shows and movies: DALLAS 1978-91 - STARSKY & HUTCH 1975-79 - KNOTS LANDING 1979-93 - ROBOCOP 3 1993 - Provinces of Night 2010. |
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Lincoln to adopt Mini-like personalization strategy?
Fri, 18 Jan 2013There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.
Lincoln prepping MKZ re-launch?
Thu, 04 Apr 2013Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.
Lincoln MKC Concept shows real promise [w/video]
Sun, 13 Jan 2013Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even begin to figure out whether Lincoln has a shot at redemption or if it will die of Mercury poisoning. After all, rival General Motors has been pouring resources into Cadillac since the late '90s, and if the sales charts are any guidance, it's still probably too early to declare its rebirth a success.
Certainly, a brand with Ford's resources, free of distractions (read: the now-defunct Premier Auto Group and various other side projects) should be able to successfully market a single luxury brand, particularly one with such a rich - if distant - history. Especially now with the Blue Oval enjoying more consumer goodwill than at any time in recent history. So let's all give Alan Mulally and friends a little room to work, eh?
We can start by focusing on the compact crossover seen before you, the Lincoln MKC Concept. Riding atop the same global C-platform that underpins the Ford C-Max, Escape and Focus, the MKC showcar here presages a production small CUV that will stick its distinctive nose into one of the auto industry's fastest-growing segments.