2011 Lexus Rx350, 1-owner, Leather, Moonroof, More! on 2040-cars

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Lexus teases Detroit-bound F Performance Coupe... again

A few weeks ago, Lexus released a teaser image of its upcoming Detroit Auto Show reveal, simply calling it the "next Lexus F." Now, a new shot of the Detroit-bound car has been sent out, and while we still don't know what the new model will be called, we can tell you this: it's a coupe.
Originally, we assumed the new Lexus F model would be the successor to the IS F sedan. But now that we know it'll be a two-door, it stands to reason that this could be the performance oriented version of the 2015 RC coupe that made its debut at the Tokyo Motor Show earlier this year. Of course, Lexus is still keeping quiet on any specifics, simply stating that the company "will unleash its upcoming F model as a coupe, conceived with grit, an entirely new expression of design and uncompromising performance."
The official name of the new F model is set to be revealed in early January, likely just before its official debut in Detroit. Stay tuned for more, and scroll down to read Lexus' very brief press blast.

Lexus LF-C2 Concept teased ahead of LA Auto Show debut

Lexus is bringing an appropriate concept to the 2014 LA Auto Show in the form of the topless LF-C2 Concept you see teased above (click on the image to enlarge). We really don't have a lot information on this one as of yet, although we only have just over a week to wait.
We can, however, speculate. Does the LF-C2 preview a convertible LF-LC? Maybe. Could this show off a replacement for the IS Convertible, maybe modeled on a RC coupe with a folding-metal roof? That's also a pretty fair possibility.
Proving that social media reveals have well and truly jumped the shark, Lexus will release further teasers of the LF-C2 during a three-day social media campaign. That'll culminate with its LA Auto Show debut on November 19.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.