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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2014 Lexus IS 250 AWD F Sport

"Ooh, this looks fun!" my otherwise car-ignorant friend said as we walked up to the 2014 Lexus IS 250 F Sport. And yeah, it does look fun. In fact, despite my initial strong negative reaction to the design, I've really warmed up to this new IS, especially with the flashier F Sport package found on this test car (unique front fascia, 18-inch dark alloy wheels and appropriate badging). Even though that rear end still looks a bit Droopy Dog to me (stop frowning, Lexus), the IS is sharp, though I'm not entirely sure that such a bold design will age well.
"Looks can be deceiving," I told my friend, and we hit the road... slowly. You see, despite looking like a fresh, modern sport sedan, the IS 250 still uses what is, quite frankly, a dog of an engine. And that, combined with dynamics that are just so-so at best, makes for a sedan that's all show and no go. Say hello to Jennifer Slowpez.
Driving Notes

2013 Lexus ES earns five stars from NHTSA

The 2013 Lexus ES has earned a five-star crash rating from the National Highway Traffic Safety Administration. The 2013 ES 350 and ES 300h hybrid earned the highest ratings in each of the government's crash evaluations, including overall driver safety, frontal crashes and overall side impacts, save one. The sedan only achieved a four-star rating in the NHTSA rollover protection test, but that fault wasn't enough to keep the vehicle from earning a five-star designation overall.
The announcement doesn't mention the recent Consumer Reports claim that the ES comes with a faulty emergency trunk release that can be easily broken in a panic situation.
As you may recall, the 2013 ES 350 carries an MSRP of $36,100, plus an $895 destination fee and offers buyers a 268-horsepower 3.5-liter V6 good for 248 pound-feet of torque, as well. The ES 300h, meanwhile, stickers at $38,850 plus the same destination charge.