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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2015 Lexus RC 300h is a hardcore hybrid cherry coupe

Lexus is tag-teaming back into the hardcore coupe ring with this, the red rum RC 300h that's jumping off the top rope to "[inject] emotional appeal into the Lexus DNA." It's the hybrid version of the twin, powered by a 2.5-liter V6 aided by a 105-kW electric motor, the pair putting out 217 total horsepower and 280 pound-feet of torque through a continuously variable transmission. The RC's other, more conventional half will come with a 3.5-liter V6 with 314 hp and 380 lb-ft shifted with an eight-speed sequential transmission.
The brand doesn't want you to take this RC Coupe for a two-door version of the IS. It's based on the GS platform but its dimensions are unique, being wider, lower and shorter in wheelbase than the IS. Concept-car headlights flank the most extreme version of the spindle grille yet seen on a production car, and the lighting novelty continuing in the cabin with illumination that is aimed up instead of down. The package will ride on either 18- or 19-inch wheels.
The "high contrast," dual-zone cabin is graced with shimamoku wood and Lexus' Remote Touch Interface, and Lexus says the seats have been conceived via an "integrated foaming construction method" like racing seats - we think they look spectacular stitched up in this carmel-colored leather.

2014 Lexus GS gets eight-speed auto, other enhancements

The Lexus GS was totally redesigned for the 2013 model year, but Lexus is already tweaking its midsize luxury sedan. While a handful of small changes are being made, the big news for the 2014 model year is that rear-wheel-drive GS350 models will be getting a new eight-speed automatic transmission for improved fuel economy and performance.
Official EPA estimates have yet to be released, but Lexus expects this new transmission to return 19 miles per gallon in the city and 29 mpg on the highway - an improvement of 1 mpg highway. The GS450h still uses a continuously variable transmission, but Lexus says that it has been optimized to mimic the shift points of an eight-speed automatic. The final powertrain change made to the 2014 Lexus GS include tweaks to the GS350's engine intake and exhaust systems, which should help give the sedan a sportier feel.
Inside, Lexus has added Siri Eyes Free inside both the GS350 and GS450h, which allows drivers to use their iPhone's Siri voice assistant simply by pushing a button on the steering wheel. Other changes include a new full-color head-up display, and an available power trunk opener. A new Luxury Package adds LED fog lights, 18-inch "superchrome" wheels on the GS350 and 18-inch graphite-finish wheels on the GS450h. Interesting, the optional Lexus Night View system has been dropped.